About Us

The English dictionary, defines the word “Hallmark” as a sign of excellence, high quality or a distinguishing feature – not surprising that these are the very characteristics or ‘hallmarks” of Hallmark watches.

2016 marked the 26th anniversary of Hallmark watches in South Africa. Since its launch in 1990, the brand has become widely renowned as an affordable & value for money watch range, establishing itself as a leading entry level watch brand in the fashion watch segment. Outstanding quality, great styling, and affordable prices, are the pillars of our success.
In the web and flow of the fashion environment, Hallmark continues to keep itself relevant through the consistent introduction of classic & contemporary watches.
“Hallmark can identify, manufacture and launch a style within 90 days- long before any of our competitors, and furthermore at a more affordable price. This gives us a significant competitive advantage” – Rowan Jacobson CEO CJR Gift Sales (Pty) Limited.
The brand’s price points are exceptional, especially considering the fluctuating exchange rate that has challenged our market over the past few years. All Hallmark watches are priced between R299 and R999. With its continued expansion and growth, Hallmark has continued to live by its founding motto “Leave your Mark" - leaving its mark on millions of consumers throughout the African continent.